Total Budget
$420K
Allocated
$420K
100%
Committed
$268K
64%
Remaining
$152K
36%
ALLOCATION BY CHANNEL
Retail Shelf Activations$121,000/ $180,000
67% used
Online Marketplace$72,500/ $110,000
66% used
Foot Traffic Missions$48,200/ $80,000
60% used
Content & Reviews$26,300/ $50,000
53% used
PACING
Burn rate vs plan
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FORECAST
Projected EOQ
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